Email publishing rules differ tremendously between nations, and any email-related advice that may apply in one country but is potentially harmful in another is among the reasons for the ambiguous explanations. Then how can we distinguish between transactional emails and marketing emails?
Let’s dive in and elucidate the difference in simple terms.
Defining Marketing Emails and Transactional Emails
To understand the differences between marketing and transactional emails, first we must define what they are, creating a visible line that separates their functions.
Emails that primarily contain a commercial message or content designed for advertising purposes, such as fostering prospects through your channel, are deemed as marketing emails and are subject to regular restrictions. Typically, marketing emails are sent to lists of individuals who are either prospects or clients.
Conversely, transactional emails contain information that completes a transaction or process the receiver has begun with you. A typical illustration is when you buy something online and get an email receipt with details on the product, the cost, and the delivery. Individual consumers, instead of a big list of recipients, receive transactional emails.
Differences & Usage of Transactional and Marketing Email
The primary difference is that marketing emails, which are delivered on each premise, have a lower engagement rate than transactional emails, which are issued on only one ground and that is ‘legit purchase.
Software is used to send emails depending on events or triggers in both transactional and marketing emails.
Emails are delivered using schedule-based automation at a predetermined date and time frame. For instance, you may notify subscribers via an automated reminder email that their subscription will soon end.
Automation behavior is far more intelligent and lets you customize the content and timing of email delivery. For instance, if you have an online business, you may automatically send an email when a customer keeps adding something to their cart but removes it without purchasing.
Transactional Email vs Marketing Email
For example, things will be clearer if we compare the two types. So let’s start with an example of a transactional email and see what it looks like, its purpose and its usage.
In the following picture, we can see a follow-up transactional email containing the details of a confirmed purchase or order by the customer of a food delivery company. The company or brand had sent the customer a confirmation email of her order and purchased the order detail, including the invoice. It also contains an order tracking option too. Basically, it is a transactional email.
Now let’s see another email from the same company to see the difference between a transactional email and a marketing email.
In this email, we can see the company had sent several promotional or commercial emails to the subscribers and the client. The difference is visible between the previous transactional email and this one. Here they sent promotional emails not only to their customers but also to their regular subscribers broadly. All of them contain the promotional aspects of the company, let it be discount, special offers attracting customers, or advertisement. These are the parts of marketing hence they are called marketing emails.
Let’s look into more of these from other brands to be more clear about transactional email vs marketing email
It’s another follow-up transactional email sent to a customer for purchasing from the online store. They have sent consecutive follow-up emails confirming order placement, shipping detail, and delivery update. They also asked for reviews and feedback from customer about their product and services.
Now let’s see other marketing emails sent to all their subscriber without any specification or personalization to any particular client. These types of offers, promos, commercial emails are sent to the subscribers to attract them and, promote the brand, and grow commercially. They do not contain any personal detail or information about the receivers. Mainly their sole purpose is to attract audiences and customers.
The main differences between transactional and marketing emails can be summarized like this:
- The transactional email contains password settings, account update detail, bank statements, purchase invoices, loan payment reminders, order confirmation, delivery updates, shipments, security updates, feedback, and review.
- Marketing email contains no such personal detail as the subscriber’s address, personal information, bank statement, or account detail. They include cross-selling, up-selling, promos, vouchers, coupons, special offerings or discounts, sales notifications, brand promotions, greetings, product updates, etc.
You are currently in the correct spot. Nautilus mail can simplify your business process if you’re exhausted from maintaining two very different email structures.
Nautilus Mail has been assisting clients with sending transactional emails at breakneck speeds. We discovered businesses required help delivering promotional emails that maintained the same dependability as their items and customers’ needs changed.
We designed Nautilus mail to make it simple to distinguish between sending promotional and transactional emails. We can assist you in distributing your promotional emails while preserving the quick and dependable delivery of your transactional emails thanks to concurrent but different sending infrastructures.